Develop e-commerce and manage web marketing


Develop the e-commerce design and implement a web marketing strategy

Main Activities

Web Design, Web Marketing


Tuscan Elegance in the New E-commerce

In the project to create the new Capalbio Abbigliamento e-commerce site, we committed ourselves to giving an authentically Tuscan and elegant style, in harmony with the unmistakable refinement that characterizes their exclusive clothing items. The main objective was to create an online environment that reflected the distinctive personality of the brand, welcoming visitors in an atmosphere that conveyed the savoir-faire and elegance typical of the Tuscan tradition.

A fundamental part of our work was dedicated to optimizing the fluidity of use of e-commerce. The top priority was to ensure a seamless user experience, from navigating through product categories to completing the purchase. This detailed attention to the Customer Journey translates into a digital environment that not only reflects Capalbio's clothing style but also offers an intuitive and satisfying purchasing path for users.

At the same time, we dealt with all aspects of Web Marketing, focusing on maximizing Brand Reputation and Conversions performance. The marketing strategies were designed to consolidate the brand's online presence, increase public awareness of the products offered and, above all, increase the conversion rate of users into buyers.

In conclusion, the new E-commerce of Capalbio Abbigliamento is not just a virtual sales space, but a digital refuge that embodies Tuscan elegance and offers an impeccable Customer Journey, supported by a Web Marketing strategy aimed at maximum visibility and conversions .